Q1. Why is it so hard to get a dental site to the top of Google?
Dentistry is big-ticket business. Every clinic within ten miles is fighting for the same handful of search slots, and Google turns up the scrutiny with its YMYL and EEAT rules. In plain English: if your advice affects someone’s health or wallet, you’d better prove you know your stuff.
Q2. What exactly does Google weigh up?
Think of five pillars:
Lightning-fast, mobile-friendly tech.
Content that would pass a dentist’s own fact-check.
Genuine visitor love—long reads, low bounces.
Local trust signals: reviews, up-to-date contact details.
Backlinks from places that matter, not shady directories.
Q3. How do I hit those EEAT/YMYL marks?
Put a qualified dentist’s name on every article, cite reputable sources, and answer real patient questions in real language. Skip the fluff; keep it helpful.
Q4. Can’t I just “finish” SEO and move on?
Wishful thinking. Competitors press publish every week. If you stand still, you slide backwards. Continuous content, links and site tweaks are the norm.
Q5. What bumps my Google Business Profile into the map pack?
Consistent N-A-P info, regular photo uploads, quick replies to reviews and a sprinkle of fresh posts. Google likes an active storefront.
Q6. Does page speed really matter that much?
Absolutely. Patients bail if the site drags, and Google tracks that impatience. Fast hosting and tidy code pay for themselves.
Q7. What makes a backlink worth chasing?
Relevance + authority. A write-up in a local newspaper or dental journal beats a dozen low-grade blog comments every time.
Q8. How long till I’m on page one?
If your site already has some clout, three to six months. A brand-new domain? Closer to a year. No silver bullets here.
Q9. Ballpark cost?
In the UK, a serious monthly retainer starts around £1,000 plus VAT. Below that, corners usually get cut.
Q10. Can I show up in both the map pack and regular results?
Yes—when on-site SEO, local citations, schema, and review strategy all pull in the same direction.
Q11. Any special advice for brand-new practices?
Double down on authority building: detailed service pages, expert bios, community PR. Google needs reasons to trust a newcomer.
Q12. How do you keep content human when everyone’s using AI?
We interview the clinicians, write by hand, and polish until it sounds like a conversation—not a chatbot.
Q13. What numbers prove the campaign’s working?
Rising organic visits to treatment pages, more calls from your GBP, keywords jumping into the top three, and—most telling—new patients in the chair.
Q14. Do you only help practices in Bristol?
Bristol is home base, but we work with surgeries across the South-West—and happily further afield over Zoom.